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THE BOOK
TABLE OF CONTENTS
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Chapter 8Distribution Channels and Supply Chain Management in High-Tech Markets |
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Issues
in Distribution Channel Design and Management
Channel Considerations in High-Tech Markets - Blurring of Distinctions Between Members in the Supply Chain - Need for Indirect Channels to Provide Value for Manufacturers - Evolution of High-Tech Channels - Understanding Gray Markets - Black Markets, Piracy, and Restricted Exports Adding New Channels: The Internet - Generating Incremental Revenue or Cannibalizing Existing Sales - Avoiding and/or Managing Conflict - Steps in Managing Hybrid Channels Expanding the View: From Distribution Channels to Supply Chains - Effective Supply Chain Management - Trends in Supply Chain Management 
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