THE BOOK

Technology Development

The “What to Sell” Decision
   - Possible Options
   - What Decision Makes Sense?
   - Technology Transfer Considerations

Product Architecture: Modulatiry, Platforms and Derivatives
   - Modularity
   - Platforms and Derivatives

New Product Development Teams

A Cautionary Note on Issues Related to “Killing” New-Product Development

Developing Services as Part of the High-Technology Product Strategy
   - Unique Characteristics of Services: Implications for High-Tech Marketing

Protection of Intellectual Property
   - Patents
   - Copyrights
   - Trademarks
   - Trade Secrets
   - Patents or Trade Secrets?
   - Managing Intellectual Property

Appendix A: Steps in Obtaining International Patent Protection

Appendix B: Proprietary Information Programs