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STUDENT RESOURCES


Useful Articles by Chapter

Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Chapter 6 | Chapter 7 | Chapter 8 | Chapter 9 | Chapter 10 | Chapter 11 | Chapter 12


Useful Links

Business Week

Harvard cases can be ordered here.

Professors and students can sign up for print and online subscriptions to the Wall Street Journal here.


Additional Useful Links

Here are some industry resources preferred by the authors.


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Purchase the Book:
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Prentice Hall
ISBN: 0-13-141168-3
Publisher: Prentice Hall
Copyright: 2005
THE BOOK | THE AUTHORS | INSTRUCTOR RESOURCES | STUDENT RESOURCES