INSTRUCTOR RESOURCES

CASE DESCRIPTIONS

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Chapter 1
High-Definition TV: The Grand Alliance Publication Date: Dec 3, 2003 Revision Date: Mar 22, 2004 Author(s): Thomas Eisenmann Product Number: 9-804-103 Length: 25p Description: Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the standard-setting process. Contrasts the market-led approach used in developing U.S. HDTV standards to the government-led processes employed in Japan and Europe, where billions of dollars were invested in R&D but the resulting analog standards were soon abandoned. Concludes with a series of unresolved policy issues facing U.S. regulators in 1996, for example, whether to intervene to resolve technical disputes between the broadcasting and computer industries, whether to mandate or simply authorize use of an HDTV standard, and whether to set specific deadlines for broadcasters' deployment of HDTV technology. Teaching Purpose: To illustrate the trade-offs associated with heavy vs. light government involvement in setting technical standards in an industry with strong complement-based network effects. To analyze the stakes and strategies for industry participants in a race to set a technical standard. Proteome Systems Limited: The First Five Years Publication Date: Nov 24, 2003 Revision Date: Dec 1, 2003 Author(s): Jonathan West , Mona Ashiya Product Number: 9-604-049 Length: 30p Description: A Sydney-based biotechnology company is moving from the development of proteomics technology to the commercialization of its first instruments in the worldwide proteomics market. The case study highlights the range of activities taken up by the 120-person company, the internal challenges Proteome Systems faces as it moves to commercialize its technologies, and how it addresses these challenges. In the long term, Proteome Systems wants to be a drug-discovery company and now, in late 2003, the CEO is considering the acquisition of a US-based drug-discovery company to boost Proteome Systems' own drug-discovery efforts. Teaching Purpose: Provides insight into how a young company based far away from its primary markets organizes its operations as it moves from a technology-development focus toward commercializing products. Return to Instructor Resources