THE AUTHORS

The authors at the AMA Summer Educators Conference in Boston, August 2004	click to enlarge photo
Jakki Mohr (Ph.D. 1989, University of Wisconsin, Madison) is the Jeff and Martha Hamilton Distinguished Faculty Fellow and Professor of Marketing at the University of Montana-Missoula. Prior to joining the University of Montana in the Fall of 1997, Dr. Mohr was an assistant professor at the University of Colorado, Boulder (1989-1997), where she earned both the Frascona Teaching Excellence Award (1992) and the Susan Wright Research Award (1995). Before beginning her academic career, she worked in Silicon Valley in the advertising area for both Hewlett Packard's Personal Computer Group and TeleVideo Systems.	send email
Sanjit Sengupta (Ph.D. 1990, University of California, Berkeley) is Professor and Chair of the Marketing Department at San Francisco State University. He teaches courses in Strategic Marketing, Business-to-Business Marketing and E-Business Marketing Strategy. Prior to joining San Francisco State in Fall 1996, Dr. Sengupta was an assistant professor at the University of Maryland, College Park, where he received two teaching awards. He has taught in many executive development programs in the USA, Finland and South Korea. His research interests include new product development and technological innovation, strategic alliances, sales management, and international marketing. His research has won a few awards and been published in many journals including Academy of Management Journal, Journal of Marketing, and Journal of Product Innovation Management. Prior to his academic career, Dr. Sengupta worked in sales and marketing for Hindustan Computers Limited and CMC Limited in Bombay, India.	send email
Stanley Slater (Ph.D. 1998, University of Washington) is a Professor of Marketing at Colorado State University. From 1996-2002 he was a Professor and the Director of the Business Administration Program at the University of Washington's Bothell Campus where he was instrumental in launching an MBA Program designed specifically for professionals in technology-oriented businesses. Dr. Slater's major research interests are in the areas of the role of a market orientation in organizational success and marketing's role in business strategy implementation. He has published more than 40 articles on these and other topics in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Product Innovation Management, the Strategic Management Journal, and the Academy of Management Journal, among others. He has won 'Best Paper' awards from the International Marketing Review and the Marketing Science Institute. Dr. Slater serves on the editorial review boards of the Journal of Marketing, Industrial Marketing Management, and Business Horizons. Prior to his academic career, he held professional and managerial positions with IBM and with the Adolph Coors Company. Dr. Slater has consulted with units of Hewlett-Packard, Johns-Manville, Monsanto, United Technologies, Cigna Insurance, Qwest, Philips Electronics, and Weyerhaeuser.	send email