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ADDITIONAL RESOURCES


Useful Articles

Additional Readings from the Popular Press


Chapter 9: Pricing Considerations in High-Tech Markets


Microsoft to Expand R&D in China
Guth Robert A. & Dean, Jason (2006)
Wall Street Journal, May 22


Low-Cost Cellphones Surge, Bolstering Profits; Motorola Gains on Nokia
Ramstad, Evan. (2006)
Wall Street Journal, April 17


Consumers Could See New Web Rates: Use More, Pay More
Searcy, Dionne. (2006)
Wall Street Journal, March 2

"eBay Sellers Riled at Fees"
Kopytoff, Verne (2005)
sfgate.com, February 18


"Some Sellers Leave eBay Over New Fees"
Mangalindan, Mylene (2005)
Wall Street Journal, January 31


"AOL Will Bolster Free Web Content In Strategy Shift"
Bandler, James (2004)
Wall Street Journal, December 3


"Flat-TV Prices Are Falling"
Ramstead, Evan and McWilliams, Gary (2004)
Wall Street Journal, November 3


"Microsoft Sets Pricing Policy on Next Generation of Chips"
Clark, Don (2004)
Wall Street Journal, October 19


"LG.Philips Profit Is Squeezed By Weakening Profits for LCDs"
Ramstad, Evan (2004)
Wall Street Journal, October 12


"LG's Kitchen Makeover"
Park, Seah (2004)
Wall Street Journal, September 22


"Sun Micro Plans Utility Service, Charging by Hour"
Clark, Don (2004)
Wall Street Journal, September 21


"Apple vs. RealNetworks"
Evangelista, Benny
SFGate.com, July 30, 2004


"Apple Rings Up Motorola to Play iTunes Songs on Cellphones"
Wingfield, Nick and Tam, Pui-Wing (2004)
Wall Street Journal, July 27


" RealNetworks Seeks to Unlock iPod from iTunes"

Wingfield, Nick and Tam, Pui-Wing (2004)
Wall Street Journal, July 26


"I Want My Flat T.V. Now"
Ramstead, Evan (2004)
Wall Street Journal, May 27


"A Dollar Here, a Dollar There…"
Nasaw, Daniel (2004)
Wall Street Journal Technology Report, May 24


" Can Linux Take Over The Desktop?"

Bulkeley, William M. (2004)
Wall Street Journal Technology Report, May 24


"Cell Games Go ‘Ka Ching!’"
Dvorak, Phred (2004)
Wall Street Journal, April 23


"Wal-Mart starts selling 88-sent songs online"
Evangelista, Benny (2004)
San Francisco Chronicle, March 24




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ISBN: 0-13-141168-3
Publisher: Prentice Hall
Copyright: 2005
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