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ADDITIONAL RESOURCES


Useful Articles

Additional Readings from the Popular Press


Chapter 6: Understanding High-Tech Customers

Electronic Options Creating 'Feature Fatigue' (audio)
Stamberg, Susan (2006)
National Public Radio, March 6

Tips for Fighting Technology Overload (audio)
Armstrong, Mario (2006)
National Public Radio, May 2

Size Doesn't Matter Anymore In Online Purchases
Mangalindan, Mylene (2006)
Wall Street Journal, March 22

Chinese Consumers Overwhelm Retailers With Team Tactics
Areddy T, James (2006)
Wall Street Journal, February 28

Why the Chinese Hate to Use Voice Mail
Buckman, Rebecca (2005)
Wall Street Journal, December 1

Babes in iPodland
Kang, Stephanie (2005)
Wall Street Journal, November 28

TV On-Demand May Make Ads More Targeted
Steinberg, Brian (2005)
Wall Street Journal, November 9

Switched On: TiVo should skip ahead and kill subscription fees
Rubin, Ross
www.engadget.com, 12/15/2004

A Rising iPod Lifts All Boats
Burrows, Peter (2004)
Business Week, October 29

Phone-PDA Combo That Works On Wi-Fi is Bulky But A Winner
Mossberg, Walter
Wall Street Journal, 6/29/2004

T-Mobile USA, H-P Roll Out Wi-Fi Web Phone
Drucker, Jesse and Tam, Pui-Wing
Wall Street Journal, 6/26/2004

Five Companies Betting Big On Convergence

BusinessWeek Online, 6/21/2004

What the Converged World Will Look Like

BusinessWeek Online, 6/21/2004

How the Pieces Are Coming Into Place
BusinessWeek Online, 6/21/2004

Big Bang!

BusinessWeek Online, 6/21/2004

What Must Happen For Convergence To Pay Off
BusinessWeek Online, 6/21/2004

eBay’s Search for Sellers
BusinessWeek Online, 6/17/2004

Coming Soon: Wireless Directory Assistance
BusinessWeek Online, 6/14/2004

Cuckoo for Customers
Overholt, Alison (2004)
Fast Company, June, pp. 86-87.

Don’t Tell the Kids: Computer Games Can Make You Rich
Fong, Mei (2004)
Wall Street Journal, May 21

“It’s Fourth Down and One-Sixteenth of an Inch To Go
Guth, Robert A. (2004)
Wall Street Journal, April 23

Technology Special Report: Online Shopping
BusinessWeek Online, 11/24/2003

These Sites Are a Shopper’s Dream
BusinessWeek Online, 11/25/2003

Who's a 'Young Tech Elite' and who's a 'Wired GenerationXer'?
Booker, Ellis (2003)
B to B, 12/8/88 (14), pp. 8-10.


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ISBN: 0-13-141168-3
Publisher: Prentice Hall
Copyright: 2005
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