ADDITIONAL RESOURCES
Useful Articles
Additional Readings from the Popular Press
Chapter 4: Market Orientation and R&D-Marketing Interaction in
High Tech Firms
“Behind
TiVo, iPod and Xbox: An Industry Struggles for Profits”
Thurm, Scott (2004)
Wall Street Journal, October 14
“Suddenly,
It's AMD Inside”
Edwards, Cliff (2004)
BusinessWeek Online, September 20
Videogame
Whiz Reprograms Sony After 10-Year Funk
Dvorak, Phred (2004)
Wall Street Journal, September 2
“Wikis’
Winning Ways”
BusinessWeek Online, 6/7/2004
“Customer Focus Keeps Dell Productive”
Mears, Jennifer (2003)
Network World, April 21
“Toughing
It Out in the Tech Sector”
BusinessWeek Online, 12/6/2002
“Customer Focus Will Aid Revival of High Tech Firms”
Mazur, Laura (2002)
Marketing (UK), January 4
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ISBN:
0-13-141168-3
Publisher: Prentice Hall
Copyright: 2005 |
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