The Book The Authors Instructor Resources Student Resources
 
   

ADDITIONAL RESOURCES


Useful Articles

Additional Readings from the Popular Press


Chapter 10: Advertising and Promotion in High-Tech Markets


TV + the Web = ?
McBridge, Sarah. (2006)
Wall Street Journal, May 15


Marketing the Unmentionable? Talk to the Web

Steinberg, Brian. (2006)
Wall Street Journal, May 11


Microsoft's 'Massive' Move Into Game

Guth Robert A. & Wingfield, Nick. (2006)
Wall Street Journal, April 26


Once-Wary Industry Giants Embrace Internet Advertising

Delaney Kevin J. (2006)
Wall Street Journal, April 17

Starwood's Web Log Caters to Loyalty"
Sanders, Peter. (2006)
Wall Street Journal, April 12


NPR Audio : KFC Trains TiVo Users to Tune In to Commercials
Hochberg, Adam. (2006)
NPR, February 28

Behind the Curtain / How Google determines ranks and rates of its sponsored links
Lee, Ellen. (2006)
SFGate.com, March 5


Internet Advertising Goes a Step Further
Richmond, Riva. (2006)
Wall Street Journal, February 21


Chase Finds a New Outlet for Plugs
Vranica, Suzanne. (2006)
Wall Street Journal, February 21

Inside Intel
Edwards, Cliff. (2006)
BusinessWeek online, January 9


Betting on the Web Works for AKQA

Lawton, Christopher. ( 2005
Wall Street Journal, December 29


Intel to Overhaul Marketing in Bid To Go Beyond PCs
Clark, Don. (2005)
Wall Street Journal, December 30

New TV Ratings Will Produce Ad-Price Fight
Barnes, Brooks (2005)
Wall Street Journal, December 22


Intel Signs Partners for 'Viiv' Brand

Clark, Don. (2005)
Wall Street Journal, November 30


TiVo Users Soon Can Search for Ads
Steinberg, Brian & Wingfield, Nick (2005)
Wall Street Journal, November 28

Anywhere, Anytime
Vranica, Suzanne (2005)
Wall Street Journal, November 21

"Toyota Goes After Copycat Hybrids"
Chon, Gina (2005)
Wall Street Journal, September 22

"In Asia, It's Nearly Impossible to Tell a Song From an Ad"
Fowler, Geoffrey (2005)
Wall Street Journal, May 31


"Asia's Mobile Ads"
Fowler, Geoffrey (2005)
Wall Street Journal, April 25


"Samsung Is Now What Sony Once Was"
Brooke, James & Hansell, Saul (2005)
The New York Times, March 13


"Will Chinese ThinkPads Still Seem Hip?"
Bulkeley, William and Forelle, Charles (2004)
Wall Street Journal, December 10


"Online Ads: Ready For Their Close-Up"
Brady, Diane (2004)
Business Week, November 22


"The Online Ad Surge"
Baker, Stephen (2004)
Business Week, November 22


"Amazon Offers Free Short Films in Holiday Push"
Wingfield, Nick (2004)
Wall Street Journal, November 9


"AOL Runs Risk of Sending The Wrong Message"
Steinberg, Brian (2004)
Wall Street Journal, November 8


"Windows Media Center 2005"
San Francisco Chronicle, October 25, 2004


"Online-Ad Revenue Hit Record in Second Quarter"
Bialik, Carl (2004)
Wall Street Journal, September 21


"H-P to Bring Back Some Sales Jobs"
Bank, David (2004)
Wall Street Journal, September 14


"When Microsoft Can't Do Windows"
Business Week, September 13, 2004


"Microsoft's Multicultural Missteps"
Best, Jo
SFGate.com, August 23, 2004


"Online Ad Dollars Set to Match, Then Go Ahead of Magazines'"
Steinberg, Brian (2004)
Wall Street Journal, July 27


"Intel Is Delaying Delivery of Chips for Notebook PCs'"
Clark, Don (2004)
Wall Street Journal, July 19


"Comdex's Organizers Cancel This Year's Show in Las Vegas"
Carlton, Jim (2004)
Wall Street Journal, June 24


"Tomorrow’s Wi-Fi"
Wingfield, Nick (2004)
Wall Street Journal Technology Report, May 24


"Robots, brain games and flying machines draw big crowds at NextFest tech expo,"
Evangelista, Benny (2004)
San Francisco Chronicle, May 17


"Cell Phones: Who’s Calling The Shots?"
Crockett, Roger O. Andy Reinhardt and Moon Ihlwan (2004)
Business Week, April 26


"No Wires No Rules"
Green, Heather, Roger O. Crockett, Steve Rosenbush and Catherine Yang (2004)
Business Week, April 26


"Intel’s Telecom Weapon: WiMax"
Moloney, Sean (2004)
Business Week, April 26


"Samsung Gets Wired on Wireless"
Moon Ihlwan (2004)
Business Week, April 26


"A Machine-To-Machine ‘Internet of Things’"
Reinhardt, Andy (2004)
Business Week, April 26


"A Legend Passes: Chinese Company Takes New Name"
Ramstead, Evan (2004)
Wall Street Journal, April 1


"Have You Ever Noticed How Internet Ads Are More Creative?"
Steinberg, Brian (2004)
Wall Street Journal, March 30


" Intel to Move Away From Mhz To Reflect Traits Beyond Speed"

Clark, Don (2004)
Wall Street Journal, March 22



Return to Instructor Resources | Return to Student Resources

SEARCH


Search inside the book

Purchase the Book:
Amazon.com
Prentice Hall
ISBN: 0-13-141168-3
Publisher: Prentice Hall
Copyright: 2005
THE BOOK | THE AUTHORS | INSTRUCTOR RESOURCES | STUDENT RESOURCES